By Design
Launching November 2025 for a January 2026 start
Build the business you actually want. With a clear plan, the right support, and space to lead.
You’ve built something successful, but you can feel that this version of your business has reached its limit. That could mean refining your model, adjusting capacity, working smarter, or finally giving shape to the bigger plans that have been waiting in the wings.
Whatever your next stage looks like, you know things need to work differently, and you don’t want to figure it out alone.
You’re not failing, but you are carrying a lot. Offers to juggle, ideas you haven’t had time to explore, and the sense that your business could run more smoothly.
You want to lead with intention rather than just keeping up. But that kind of strategic space rarely makes the list. By Design is your chance to change that.
By Design provides both 1:1 and group time for strategic decisions. It’s for founders who are ready to grow, refine or evolve, with structure, perspective and the support to do it well.
What if you had more headspace, stronger structure, and real momentum?
You’re no longer:
Squeezing in big decisions between client work
Starting something then losing momentum because life takes over
Putting off changes because you’re second-guessing everything
Sticking with offers or habits that don’t fit anymore
Carrying everything in your head with no time to step back
Instead, you’re building a business that reflects who you are now and where you want to go next.
And it feels lighter, because you’ve got structure, focus, support, and a business that finally works for you again.
“I’ve simplified my offers and made them more profitable”
“I finally know where to focus instead of going round in circles”
“I’m leading again, and I’ve more than 10x made back my investment”
What’s getting in the way right now?
You’re no stranger to taking action. You’ve built a good business.
But at this stage, growth isn’t about doing more. It’s about doing things differently.
You’re juggling day-to-day delivery, client work, and a stream of new ideas, but the strategic space to actually plan and implement? That’s what’s missing.
You might recognise yourself here:
You’re stuck in response mode, with little time to zoom out and see the bigger picture
The ideas are there, but they stay in your head or start strong and fizzle out
You keep tweaking reactively instead of making intentional changes
You’re working hard, but not always moving forward
You crave more rhythm and structure, but can’t seem to create it alone
You’ve done courses or one-off sessions, but nothing has created lasting change
“I’d go to a strategy day and leave full of ideas, but then they’d just sit in a notebook.”
“I felt like I was holding everything in my head with no time to think- client work always taking over”
“I felt so much pressure to say yes to every enquiry”
You know your business has more potential than what’s currently being realised, but it’s hard to create the clarity, structure and consistency to unlock it.
Introducing
By Design
By Design provides both 1:1 and group time to help you evolve your business with clarity, structure and support.
By Design is for established founders who want to stop reacting and start leading.
Whether you’re refining your offers, shifting your model, or planning your next stage of growth, this is the space to do that work properly.
No generic templates. No course portal. No one-size-fits-all blueprints.
Just strategic headspace, honest conversation and practical support so you can make decisions, take action and design a business that truly works for you.
It’s a mix of:
Focused 1:1 strategy sessions to tailor the work to your business
Small group calls with other experienced business owners for perspective and accountability
Weekly coworking for implementation and rhythm (Focus & Fly)
A responsive group space for check-ins between sessions
Optional quarterly in-person coworking
Most importantly, it’s the space to do the thinking, planning and refining that rarely gets prioritised, with someone who gets it by your side.
“Working with Litsa has completely transformed not just how I operate but how I feel in my business. She’s incredibly skilled, deeply invested, and always keeps you accountable. And it’s not all about feelings - ive more than 10X got back my investment from the results we’ve achieved together If you’re ready for real change and real results, Litsa is the one to call.”
Is By Design right for you?
This is for you if you:Are running a service-based business and have been in it for a few years
Are doing well but know there’s a next version you want to shape
Want to lead more strategically and with intention
Have ideas you’re not getting to or offers that need refining
Value expert input and a small, thoughtful group for challenge and accountability
Don’t need hand-holding, but don’t want to figure it all out alone anymore
It’s not for you if:
You’re still figuring out your core offer or audience
You want done-for-you templates or a large community
You can’t carve out time to work on your business alongside delivery
"Working with Litsa has been transformational. The work we've done together has moved me further forward in my business than I've moved in 3 years."
Sally, Agency Expert
How It Works and Investment
By Design is about creating the structure and rhythm to help you finally do the big-picture work you’ve been meaning to prioritise for ages.
Here’s how it works:
6 months of support starting Jan 2026. There will be an option to extend Sep - Dec
Because real, strategic change takes time, and we’re not about rushed results or surface-level wins.A 90-minute 1:1 kick-off.
We’ll map where you are now, what’s important for you, and where you want to take things next. You’ll leave with a clear direction and first steps.2 further 60-minute 1:1 strategy sessions.
You book them in when you need them , this is deep-dive time with me to untangle challenges, refine plans, and move forward faster. You bring what’s live, and we work it through together.Monthly group calls.
The first 6 months are themed around my strategic pillars and include goal setting/ tracking (Vision, Offer & Model, Sales & Marketing, Client Delivery, Operations, Finance). After that, we tailor topics based on group need. Expect grounded discussion, strategic insight, and support that actually helps.Weekly Focus & Fly coworking.
Drop in coworking for accountability, rhythm, and connection, especially when you need a lift or a nudge to stay on track.Your own Trello board.
You’ll use this to track your goals, your ideas, your wins, and keep everything visible, flexible and simple.A responsive group space.
An intentional space to share wins, ask for input, and stay connected between sessions. No noisy platforms, just useful interaction.By Design starts Jan2026
£2,400 investment (payable monthly) . Discounted to £2,250 if you are on the waitlist and join the January cohort
Runs for 6 months (so 6 x £400) (or 6 x 375 if you are on the waitlist and join the January cohort)
Includes 1:1 and group support throughout (detailed above)
This is for business owners who want to run things differently in 2026. With more rhythm and more purpose.
What changes when you lead By Design?
You don’t just want to feel more organised. You want a business that feels purposeful, profitable and manageable, and that gives you more than it takes.
When you take time to think, plan and act strategically, here’s what becomes possible:
Your business model makes more sense and earns more profit
You stop firefighting and start operating with direction
You reshape offers to fit your strengths and goals
You build a rhythm that keeps things moving without chaos
You create systems that support you, even when it’s busy
You make space for bigger, strategic decisions
You enjoy your business again because it finally feels like yours
This is about creating the next version of your business. One that works better, feels better and delivers better results.
FAQs
What kind of business is this for?
By Design is for service‑based business owners who are a few years in. You’ve built something solid and you’re proud of it, but it’s ready for a rethink. You might be refining your offers, shifting your model, or simply craving a more strategic rhythm. You don’t need a team or big revenue targets, you just need to be ready to think, plan and lead differently.
I already feel busy. Will this just add more to my plate?
No. This isn’t another course or a pile of homework. It’s a space that becomes part of how you run your business. A rhythm that helps you focus, prioritise and make better decisions, without adding more noise. It’s here to create headspace, not take it away.
I’ve joined programmes before and not followed through. How is this different?
That’s exactly what this is designed to fix. By Design gives you structure and accountability built in, through regular 1:1s, small‑group calls, and weekly Focus & Fly coworking. You’ll have consistent touchpoints that keep things moving, so the work doesn’t get lost once life gets busy again.
Will I get lost in a group?
Not a chance. There are a maximum of six participants in each cohort. You’ll have your own 1:1 sessions and a Trello board for tailored support, plus group discussions that stay small enough for everyone’s business to be seen and understood.
What if the other people are miles ahead of me (or behind)?
The group is curated carefully. Everyone joining will be established, ambitious, and committed to building a business that truly works for them. You won’t be the only one feeling stretched or craving clarity, you’ll fit right in.
How much access do I get to you, Litsa?
Plenty - and it’s structured in a way that’s useful, not overwhelming.
You’ll get:
A 90‑minute 1:1 kick‑off
2x 60‑minute strategy sessions - you book them in when you need them
Monthly themed group calls
Weekly Focus & Fly coworking
Light‑touch group chat for in‑between questions or wins
2 x (quarterly) in person meet ups - Central Manchester
It’s a high‑touch, genuinely personal experience, but without constant pings or pressure.
Do I need to attend everything live?
You’ll get the most out of it if you can join live for the 1:1s and group calls, but life happens and recordings will be sent if you cant make them. The group rhythm is there to support you, not stress you out. If you miss something, you’ll have summaries and can always pick back up at the next session.
What kind of results can I expect?
This isn’t a quick win or another course to “finish.”
It’s a space that helps you lead your business with clarity, structure, and confidence.
Clients who work with me say things like:
“I’ve simplified my offers and made them more profitable.”
“I finally know where to focus instead of going round in circles.”
“I’ve built systems that actually support me.”
“I’m leading again, not just reacting.”
“I feel calm and clear, even when things are busy.”
“ The changes we’ve made have brought me back 10x the money I invested in your support”
That’s what happens when you stop winging it and start leading by design.
Client success stories
"Litsa really can channel your creative energy in the right places to grow your business. Some of the simplistic tweaks have had the biggest impact on my business. She makes things happen and if you are an action taker like me, it's a winning combination. A lot will get done in her sessions but you also leave confident that you can continue to deliver the actions you have agreed as they are realistic."
"You work in a down to earth and friendly manner but demand/expect commitment and focus from your clients to be able to deliver the results you know they can achieve. You provide a laser-focus strategy used by big businesses and make it achievable and relevant to small businesses." - Helen