The Practical Business Strategy Framework: A Smarter Way to Run and Grow Your Business
Running a business should not feel like an endless to-do list. Yet so many business owners find themselves stretched thin—spinning plates, juggling priorities, and working harder without necessarily seeing bigger results.
So, how do you grow your business in a way that feels easier, not harder?
That’s exactly what my SIGNATURE Practical Business Strategy Framework is designed to help with. It’s a structured but flexible approach that ensures you’re working on the right things at the right time—without getting caught in the cycle of overwhelm.
What Is the Work With Litsa Practical Business Strategy Framework?
The Practical Business Strategy Framework helps service-based business owners streamline how they work, make smarter decisions, and create more impact with less effort. It’s built on three core pillars:
Foundational Work – The deep, strategic thinking that sets your business up for success.
Review & Optimize – Regular check-ins to refine what’s working and adjust what’s not.
Ongoing Execution – The habits, systems, and processes that keep things running smoothly day-to-day.
Every business activity you do—whether it’s marketing, sales, operations, finances, or service delivery—fits into one of these three levels. The key is balancing them all so you’re not constantly firefighting or feeling stuck in busywork.
How It Works: A Smarter Approach to Business Growth
Many business owners either over-focus on one area or jump between tasks without a clear structure. The Practical Business Strategy Framework gives you a simple, repeatable process to ensure you’re always moving in the right direction.
1. Foundational Work (Big Picture Strategy and “set up”)
This is the deep, strategic work that creates a strong business foundation. Without it, growth is unsteady, and decisions feel reactive instead of intentional. Examples of what sits here:
🔹 Defining your ideal client and market positioning
🔹 Refining your services and pricing strategy
🔹 Setting clear financial and business goals
🔹 Building efficient workflows and systems
If you feel like you’re “winging it” in your business or struggling with clarity, this is where to start.
2. Review & Optimise (Working Smarter, Not Harder)
Even the best plans need tweaking. This stage is about checking in, refining, and making your business work more efficiently AND to get optimal growth and progress.
🔹 Reviewing marketing performance—what’s bringing in clients? What’s not?
🔹 Streamlining operations so things run smoothly without you micromanaging
🔹 Adjusting pricing or offers based on business growth
🔹 Evaluating financial health—profit margins, cash flow, and sustainability
Most business owners either don’t review often enough or get stuck in endless tweaking. This step is about small, intentional improvements that compound over time.
3. Ongoing Execution (Consistency & Momentum)
Execution is where the real results happen—but only if you’re focused on the right things consistently.
🔹 Managing client delivery without burnout
🔹 Marketing consistently—without spending all day on content creation
🔹 Keeping on top of finances and admin efficiently
🔹 Balancing business growth with personal well-being
Most people assume success comes from doing more, but real impact comes from doing less, better. This phase ensures your daily actions align with your long-term vision.
The Six Key Business Areas Within the Framework
To apply this framework effectively, I categorise business activities into six key areas that all need attention at different stages. Each of these areas contains elements of Foundational Work, Review & Optimise, and Ongoing Execution—ensuring you maintain balance across all aspects of your business.
Each area requires deep strategic thinking (Foundational Work), regular refinement (Review & Optimize), and ongoing habits or systems (Ongoing Execution) to function effectively. Here’s how they fit into the framework:
1. Leadership & Strategy
Strong leadership and strategic planning create long-term success. Businesses need clear direction, confident decision-making, and leadership that aligns with their vision.
2. Operations & Efficiency
Your systems, processes, and workflows determine how smoothly your business runs. The right operational setup frees up time, improves consistency, and allows for seamless scaling.
3. Sales & Marketing
Attracting and converting clients effectively requires a balance of strong brand positioning, a clear marketing plan, and consistent sales activities that align with business goals.
4. Financial Management
Financial health isn’t just about making money—it’s about managing revenue, pricing correctly, and ensuring long-term sustainability through smart financial decisions.
5. Service Delivery & Client Experience
Your offers, how you deliver them, and the experience you create for your clients define the success and sustainability of your business.
6. Personal Development & Work-Life Balance
Your energy, mindset, and work-life balance impact everything. Prioritizing these areas ensures long-term motivation, resilience, and sustainable business growth.
By recognizing that each of these areas requires a blend of foundational strategy, regular refinement, and daily execution, business owners can avoid the common trap of over-focusing on one element while neglecting others.
Why This Framework Works
Instead of reacting to whatever feels urgent, the Practical Business Framework helps you:
Stay focused – You know exactly where to spend your time and energy.
Make better decisions – Instead of second-guessing, you follow a clear structure.
Avoid burnout – You work on what actually matters, not just what keeps you busy.
See real progress – By balancing strategy, review, and execution, your business moves forward with intention.
How to Start Using the Practical Business Strategy Framework
The easiest way to begin is by assessing where your energy is currently going:
Are you spending enough time on foundational work? Or are you just reacting day-to-day?
Do you review your progress regularly? Or do you just keep going without checking what’s working?
Is your daily execution aligned with your bigger goals? Or are you caught up in busywork?
By balancing these three areas across the six key business functions, you create a business that works for you—not one that constantly drains your time and energy.
This framework is the foundation of how I help business owners move from overwhelmed to in control, ensuring they are always working on the right things at the right time to grow their business in a way that turns it into THEIR vision.
If you're ready to start making smarter, more intentional decisions in your business, this approach will help you get there.
Want to learn more?
If you’ve enjoyed this, you will likely find my Practical Business strategy Framework. free resource useful
Get Practical Business Strategy Framework
This Practical Business Strategy Framework is designed as a guide to help you manage and grow your service-based business. In it you will find:
A comprehensive checklist business activities with suggestions for whether they should be one-off or regular activities and if regular a suggested frequency.
A guide to prioritising which activities you might focus on depending on the stage your business is at.
A guide to prioritising which activities you might focus on depending on your business goal at the moment.
